Importance of Employer Branding in Talent Acquisition

Recruiters are having a hard time these days to find the right talent due to the dearth of good talent. Applicants have more of an upper hand, being able to choose one company over another if it suits their preference. Companies on the lookout for the right talent, however, do not have the luxury of bypassing seemingly good candidates for better ones that could come along eventually. In case of companies that have a good branding, it is the candidates that flock over to be a part of the organization, reducing half the work for recruiters. Here’s how branding can be good for talent acquisition:
Drawing in the right talent Unlike in the past, there are more vacancies to fill today than there are skilled talents. It is not only companies scouting for the right data but candidates on the lookout for good companies too. The many sites that allow employees to leave their comments regarding their working experience in a given company are as influential in swaying potential candidates a first-hand experience. 

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